C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

The Texas Longhorns enter the 2025 season as the top team in the country. Led by Steve Sarkisian, the SEC newcomer looks to ...

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

Almost a year later, Hammock has gotten some more attention. This time, it's for a long monologue about NIL payments to ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Swiss sportswear brand On continues to sign the world's top runners, this time adding three NCAA track and field stars to its ...

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

In the ever-changing landscape that is college football, NIL and the transfer portal remain at the forefront heading into the 2025 season. With blurred lines and a lot of gray area surrounding the ...

TACOMA, Wash. — Two high school football players have signed endorsement deals with a Tacoma burger restaurant. Mount Tahoma ...

South Carolina women’s basketball requires all players sign non-disclosure agreements regarding the money they receive.

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.