The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

The Texas Longhorns enter the 2025 season as the top team in the country. Led by Steve Sarkisian, the SEC newcomer looks to ...

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

It's officially been one year on the job for AHSAA Executive Director Heath Harmon. Harmon officially took over in early July ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Northern Illinois coach Thomas Hammock went on an impassioned rant about NIL and the transfer portal in college football ...