Steak ‘n Shake has fired back at Cracker Barrel, accusing the company of eliminating its heritage with its new, controversial logo.

Cracker Barrel CEO Julie Masino talks tariffs, value on the restaurant menu and the response to the newly redesigned stores, logo and restaurants.

Cracker Barrel CEO Opens Up About Big Changes Coming to the Chain originally appeared on Parade. Change can sometimes feel unsettling, especially at a restaurant known for its antique decor and rustic charm. But as with anything, mixing things up can be good, even if it doesn’t feel that way at first.

Cracker Barrel Old Country Store rolled out a controversial new logo this week featuring a text-only design that removed the iconic barrel and old-timer figure that adorned […]

Cracker Barrel CEO Julie Felss Masino has come under MAGA fury after changing the logo of the restaurant chain that did not impress many fans, including the MAGA camp who think Cracker Barrel has now gone woke.

Cracker Barrel CEO Julie Felss Masino recently gave a devastatingly frank assessment of the brand: “We’re just not as relevant as we once were.” Masino, who became CEO in July, laid out the ...

A redesign of Cracker Barrel's iconic logo has customers vowing to boycott and slamming CEO Julie Felss Masino.

Cracker Barrel CEO Julie Felss Masino sees a long road ahead as Q2 traffic dips 4% The Tennessee-based casual-dining brand will focus on its new loyalty program, as well as strategic pricing and ...

Cracker Barrel could soon be offering customers a revamped menu complete with lower prices, according to a recent proposal from CEO Julie Felss Masino. During this month’s conference call ...

Following backlash against the restaurant and gift shop chain Cracker Barrel’s rebrand and new logo, company CEO Julie Felss Masino went on “Good Morning America” to respond Tuesday. She claimed that the company “needs to feel like the Cracker Barrel for today and for tomorrow” while still preserving what customers “love.