After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Cracker Barrel, the beloved restaurant chain and country store known for its Southern comfort food and antique aesthetic, has unveiled a new logo and sparked backlash from some customers.