Hilton talked all things Super Bowl—including teaming up with Frank's RedHot to switch up her iconic catch phrase—while ...

Hot sauce loyalty runs deep, and thanks to a recent survey, we now know the most popular hot sauce in every state. Find out where the classics still dominate and where regional favorites are holding ...

Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars ...

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The deal between Hilton and the condiment company was hatched in collaboration with Hilton's media company, 11:11 Media.

Frank’s RedHot®, the #1 hot sauce in the world, is glamming up for Big Game 59 with pop culture icon Paris Hilton.

Five bedazzled bottles of Frank’s and cash prizes are on the line for select winners sharing how they dial up their game day ...

Paris Hilton is inviting fans to share Super Bowl game day recipes featuring Frank's RedHot for a chance to win prizes, ...

Instacart has just released a recent data and trends report covering the country’s love of the sauce, including the favorites of each state. Pennsylvania’s was Frank’s RedHot buffalo wings hot sauce, ...

But a quick glance at the reviews reveals a large contingent of dedicated hot sauce lovers who appreicate having a gallon of ...

The Instacart data, released in honor of National Hot Sauce Day on January 22, shows that while some brands enjoy nationwide ...

Hot sauce was initially used as a painkiller by the ancient Aztecs, and it’s now known as a delicious condiment worldwide.