Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one day.

Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Cracker Barrel’s rebrand was announced earlier this week and boy, are people feeling a certain way.

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