There is a reason this column is called Senior Moments. Moments turn into minutes that flow into the time ahead of our lives.

Stanford University PhD graduates offered a reminder of why the value of elevator pitches, not for the tools, but for the habits they embody.

Five showrunners of high-wattage Netflix series gathered at Tudum Theater to compare notes in a session on the art of ...

Explore how AI transforms the creative process in agencies, empowering humans as key decision-makers while reshaping roles ...

In an industry flooded with decks, showreels and swagger, the agencies with a real shot at winning aren’t always the loudest.

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke ...

Indications from within the club also suggest supporters will see an aesthetic difference looking onto the pitch from their ...

Podcasts, which are increasingly more popular as videos, are taking the stage at media companies’ annual pitch to advertisers this year.

It’s during this period that sponsors make their advertising commitments for the fall TV season ... at Radio City Music Hall and continue through Wednesday with YouTube’s pitch at Lincoln Center. In ...

The rest of NBCU’s upfront looked to make good on that promise, laying out a mammoth year in content that includes sports, scripted TV, reality shows, major films and an advertising-focused ...

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...