Five showrunners of high-wattage Netflix series gathered at Tudum Theater to compare notes in a session on the art of ...

Explore how AI transforms the creative process in agencies, empowering humans as key decision-makers while reshaping roles ...

Pitching podcast bemoans journalists running negative headlines by providing plenty of them. But B&T is happy to take the ...

In an industry flooded with decks, showreels and swagger, the agencies with a real shot at winning aren’t always the loudest.

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke ...

"We will have over 1,300 people this weekend working on different live broadcasts, because there's an unusual level of ...

Indications from within the club also suggest supporters will see an aesthetic difference looking onto the pitch from their ...

Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or ...

Direct-selling schemes are considered fringe businesses, but their values have bled into the national economy.

The campaign series features "Pitch Perfect" film star Anna Kendrick delivering the message, "What if you could?" ...

Podcasts, which are increasingly more popular as videos, are taking the stage at media companies’ annual pitch to advertisers this year.