Explore how AI transforms the creative process in agencies, empowering humans as key decision-makers while reshaping roles ...

Ten years ago, if a brand called for a creative agency pitch, it was headline news in advertising and marketing media. It was a big deal. Now, as a large portion of the industry has shifted from ...

The campaign series features "Pitch Perfect" film star Anna Kendrick delivering the message, "What if you could?" ...

Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or ...

Report it fast: Contact your local police and state attorney general, and file a complaint with the FTC at ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

Media advertising chiefs say chief marketing officers across industries are making contingency plans in light of the trade ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy, the company may gain a few customers while annoying all of the other ...

Kennesaw State University sophomore Valeria Ruiz takes a unique approach to preparing for various student competitions. She ...

This is down from the 141 agencies that entered the pitch process in mid last year. According to an earlier article on MARKETING-INTERACTIVE, MCI was seeking to appoint a panel of an estimated 80 ...

StarHub is in the midst of a media agency pitch and MARKETING-INTERACTIVE understands that the length of the appointment is approximately two years. The incumbent on the account is WPP Media’s ...

The rest of NBCU’s upfront looked to make good on that promise, laying out a mammoth year in content that includes sports, scripted TV, reality shows, major films and an advertising-focused ...