A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the iPhone.

Apple CEO Tim Cook has a grand vision for the future ... A pair of “lightweight spectacles that a customer could wear all day.” Smart glasses aren’t exactly new territory for the tech ...

He wants true augmented reality glasses — lightweight spectacles that a customer could wear all day ... they make one thing very clear: Tim Cook needs Vision Pro to succeed.

According to Bloomberg, Cook wants to create a pair of AR glasses that buyers can wear all day. "Tim cares about nothing else," an insider with knowledge of the matter told Gurman. "It’s the ...

To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses ... glasses — the long-rumored Apple Glasses — that you would wear all day and that would overlay information over ...

Rumors of the demise of Apple’s Smart Glasses may have been premature. Not only does the company still plan to release a pair ...

Apple and Google know that smart glasses will replace the smartphone as the main device people use the most, according to recent news. And the two leading smartphone platform makers don’t want Meta to ...

‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision ... compelling experiences so that people will want to wear them as much as they use their phones.

Nevertheless, the Apple CEO continues to pursue his goal: real AR devices in the form of glasses. "Real" AR glasses are the plan to beat Meta or Google. "Tim is ... can wear throughout the day.