After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...