Walmart says. This familiar strategy, also employed by other retailers in response to an inflation squeeze on consumers, has led to a new generic look for private-label brands. In April ...

As part of Walmart’s marketing strategy, the launch will be pushed across social channels popular with the Gen Z audience. One channel is the video game platform Roblox, where Walmart recently ...

Walmart is still growing in a challenging environment. Target is struggling to keep up as it faces tougher headwinds. The ...

Bettergoods is the largest store-label food brand to be launched by Walmart ... This strategy appears to finally be paying off. According to a report from Circana, private-label brand sales ...

Walmart has relaunched its $2 billion No Boundaries private label fashion brand with styles ... “Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment ...

“Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next generation of Walmart shoppers ...

The retooling of the No Boundaries label is part of a strategy to get customers to think of Walmart as a place to ... executive vice president of apparel and private-label brands, the company ...

The overhaul of its “No Boundaries” private label is the retailer ... is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next ...