The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix announced that its mobile app will offer users a ChatGPT-like AI tool to help them find what they really want to ...

Does it seem like there are too many choices of shows to watch? It can definitely be overwhelming. Now Netflix is slimming ...

The streaming platform’s GenAI discovery tool lets users search for shows with phrases like ‘scary, but not too scary’, ...

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

Netflix is redesigning its interface on TV and mobile. It will integrate AI to improve recommendations, making it easier to ...

A new WW2 documentary has recently dropped on Netflix but fans are complaining about the film featuring a lot of AI generated ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

Netflix unveils its new TV homepage, mobile user experience, expanded AI use. Executives from the company also respond to U.S ...