The comedy’s protagonist is an Alexander Skarsgard-shaped sec-unit – short for security unit, and a kind of robot rent-a-cop ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

Having your favourite TV show or movie interrupted by adverts is already frustrating, but things could soon be getting worse ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

Here’s a ranking of every 2025 schedule release video, which includes pop culture puns, tattoos and too many video game references.

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

US-based streaming giant Netflix on May 14 announced a major upgrade to the streamer's advertising technology, powered by ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

The streaming platform’s GenAI discovery tool lets users search for shows with phrases like ‘scary, but not too scary’, ...