The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix announced that its mobile app will offer users a ChatGPT-like AI tool to help them find what they really want to ...

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

Netflix unveils its new TV homepage, mobile user experience, expanded AI use. Executives from the company also respond to U.S ...

Netflix is building a new search experience aimed at improving the discovery experience, and it's going to use AI to do it, the company's CEO Greg Peters ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Netflix is redesigning its interface on TV and mobile. It will integrate AI to improve recommendations, making it easier to ...