I’m an editor for “New York Times Opinion.” From right-wing influencers to tradwives, there’s an immediately recognizable aesthetic that’s easy to clock. Let’s call it MAGA beauty.

By now, these digital-native aesthetics are standard nomenclature, at least for the chronically online—each “core” a keyword to enable the search and retrieval of related images. Unlike ...

COSMA Aesthetics and Lifestyle Institute is bringing EXION from BTL Aesthetics, a revolutionary procedure from the Czech Republic, to clients in the country. EXION is a new, non-invasive aesthetic ...

Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...

Their sartorial choices are not just about aesthetics; they are about storytelling ... Chantal Biya frequently wears Ndop and Toghu fabrics, traditional to the people of Cameroon’s western ...

Gates says the key is to incorporate textures and fabrics that "add that subtle nod to the aesthetic without feeling costume-like or inappropriate for everyday/casual wear." Cargo pants lean ...

The Gothic vampire aesthetic never truly vanished—it was just waiting for its moment in the shadows. Now, it’s making a dramatic comeback, from Nosferatu-inspired fashion trends to dark ...

New Research Suggests that People Seek Aesthetic Treatments to Align Inner Self with Outward Appearance RALEIGH, N.C.--(BUSINESS WIRE)--Merz Aesthetics, the world’s largest dedicated medical ...

Fish selfies may be a red flag on dating apps, but the fisherman aesthetic is something worth swiping right on in 2025. According to Pinterest’s latest trend report and, of course, the style ...

Thanks to more mainstream influencers, a new, desirable, imitable aesthetic has emerged—and this time it wears a MAGA hat. All products featured on WIRED are independently selected by our editors.

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.