Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...

With the nation’s capital facing a pair of overlapping budget crises, D.C. Mayor Muriel Bowser has unveiled a budget proposal ...

The future of British storytelling doesn’t need to come at the expense of consumer choice, commercial viability or creative ...

A peek into fintech app Betterment's nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.

Arthur Tsang has signed on with McCann Worldgroup as Chief Creative Officer of Greater China. Based in Shanghai, Tsang will ...

(THE CONVERSATION) At a time when China is believed to spend about US$8 billion annually sending its ideas and culture around the world, President Donald Trump has proposed to cut by 93% the part of ...

Representatives from Australia’s peak advertising, marketing and media trade bodies have reinforced the need for industry ...

YouTube has taken further action against fake movie trailers, suspending the ad revenue of two channels who generate that ...

Absorption is a catch-all term for the cognitive signals that show whether teams are engaging deeply, solving problems and ...

Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive ...

London office has quadrupled in headcount over six years LONDON, May 28, 2025 /PRNewswire/ -- Crowell & Moring is moving its London office to newly renovated space at 199 Bishopsgate. The ...