This time around, Skittles playfully urged consumers to "Legally Acknowledge the Rainbow" by signing a "legal" contract on its site to ensure that they understand the "crunchiness" of Skittles Pop'd.

After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...