Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Brands are taking back control of programmatic media buying. Broderick notes a significant shift from agencies controlling 100% of spend a decade ago to just 50% today. Advertisers are learning ...

The majority of both brands and agencies say that DSP access would encourage them to move more of their non-retail media budgets into retail media, according to a new study. Drawing insights from ...

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about ...

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and ...

PubMatic, a leader in digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative artificial intelligence (GenAI). PubMatic Chief Revenue Officer, ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Vistar Media, the leading global ...

At the heart of this transformation lies the rise—and over-promise—of programmatic advertising. It’s sold as the savior of modern media buying: automated, data-driven, and scalable.

Adding Programmatic Audio to TARA Media Buying Platform Optimizes Advertisers' Access to Streaming Audio Inventory CHICAGO, May 14, 2025 /PRNewswire/ -- As advertisers seek to capitalize on the ...