Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Streaming TV platform Roku (NASDAQ: ROKU) announced in Q1 CY2025, with sales up 15.8% year on year to $1.02 billion. The ...