Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all ...

Streaming TV platform Roku (NASDAQ: ROKU) announced better-than-expected revenue in Q1 CY2025, with sales up 15.8% year on ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data NEW YORK, May 20, 2025 ...

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Equativ, the independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all Made-for-Advertising (MFA) inventory across its globa ...

Not every company needs to go all in on in-housing. Some brands just want more control over data and insights, whereas others want to take over everything from creative to programmatic media buying.

The announcement was made during Netflix’s 2025 Upfront event, where the streamer pitched its growing value to advertisers, ...