Media outlets were firing up new projects and joining alliances to cover climate change just a few years ago. Now there's ...

How are the OEM and OS battles changing the way TV is marketed and distributed, from live linear to FAST, AVOD, and all other forms of free streaming? Are we heading toward a closed society in terms ...

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, disinterested or opposed to the message – without discounts and ...

Their involvement in politics is largely propelled by the proliferation of political and election campaigns and advertisements not only in physical spaces but also in digital ones. These campaigns and ...

WASHINGTON (AP) — Elon Musk, the richest person in the world and a key financial supporter of President Donald Trump, said Tuesday that he’ll be spending less on political campaigns.

Elon Musk, the richest person in the world and a key financial supporter of US President Donald Trump, said Tuesday that he’ll be spending “a lot less” on political campaigns, a reversal ...

Musk’s statement marks a reversal of the course he had set during the 2024 campaign — when he was among the very top political spenders — and immediately after. Musk spent at least $250 ...

"In terms of political spending, I'm going to do a lot less in the future," Musk told Bloomberg's Qatar Economic Forum in Doha, speaking by video link from Austin, Texas. Musk, the richest person ...