Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...

Search Engine Land » PPC » AI Max: Google’s new AI ad tool, explained Share A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting ...

By James Hibberd Writer-at-Large Originally, the service launched as HBO Max in 2020. In 2023, the company controversially changed the streaming service to simply Max — ditching the most ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

(Indeed, Max’s account on the social platform formerly known as Twitter was all set to troll Musk: “Your move, X,” it wrote in a post Wednesday.) Others have likened the previous change from ...