The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

See the latest promotional video for former South Carolina women's basketball star A'ja Wilson's new Nike shoes, directed by Malia Obama.

The league has been able to attract some high-profile sponsors, including Nike, Ally Bank, Elf Cosmetics and AT&T. The women’s counterpart ... Canada's first pro league kicked off in April ...

Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike recently partnered with media company Togethxr to launch a line of limited-edition 'Everyone Watches Women's Sports' clothing. Shop the drop now ...

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

Paige Bueckers dazzled in her Dallas Wings home debut over the weekend, and she did so wearing the Nike Kobe 8 Protro 'EYBL.' ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style aesthetic. Women’s pieces will come in Western (2XS – 2XL) and Asian (XS ...

Unfortunately for him, Donald Trump has gone after transgender women in sports since returning to office in January. He even signed an executive order entitled ‘Keeping Men Out of Women’s ...

Injuries remain a risk, but NIL is changing the math. As long as players can make six figures—or more—without leaving campus, ...