Back in the same locker room that was the scene of Connor McDavid’s profanity-laced outburst and the tearful ending to his ...

This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! LSU’s ...

The NBA Finals are underway this week, and Cincinnati's geographically closest team, the Indiana Pacers, is competing this ...

Hidden within the image however are also the three logos of the opponents they've beaten along the way, with the Toronto ...

Back during that 1993-94 season, before he became a hockey dad, the 6-foot-8 Tennessee native who had grown up playing ...

It wasn’t easy for Salt Lake City kids to make the NHL in the '90s, but Steve Konowalchuk was used to things not being easy.

Brilliant marketing moves have transformed a $50 silver bowl into a priceless brand that generates viral moments year after ...

The Thunder didn't even exist in Oklahoma City when the 1995 bombing happened; the franchise that had been known as the ...

with only an unconfirmed leak offering an idea of what the logo might have looked like. In contrast, the 'Mountain Mammoth' is certainly more creative. Compared to other NHL teams, Mammoth feels ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they ... including getting feedback not only on potential names but also on potential logos.

comparable to the speeds reached by the fastest skaters in the NHL." The franchise has already begun selling merchandise and memorabilia at their team store with the new logo, name and more.