Ampverse Pulse's Pulse Media business unit aims to provide a media buying platform that offers access to more than 30,000 ...

The holiday season is the most lucrative time of year for retailers, with shoppers flocking to stores to find the perfect ...

The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile ...

Pixalate’s ratings system ranks sellers based on their direct relationships with premium publishers (sustainability), ...

Pixalate’s ratings system ranks sellers based on their direct relationships with premium publishers (sustainability), ...

Mobile Internet Usage: The increasing availability of high-speed mobile internet connectivity, coupled with the affordability of data plans, has led to a surge in mobile internet usage across Europe.

Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

T-Mobile users enjoying ad-free Netflix might see an increase on their next bill, thanks to a big Netflix price hike.

Aurora Mobile Limited’s JG share price has dipped by 22.23%, which has investors questioning if this is right time to buy.

Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

Netflix subscribers are about to get access to a new WWE 2K game, thanks to the two companies' ongoing mega-partnership.

This year, expect ad tech M&A to center on the biggest growth opportunities in advertising: retail media, connected TV and measurement.