Tech companies have increasingly settled on minimal, single-line ... something this good for their own logo,” he said. Callie Holtermann reports on style and pop culture for The Times.

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

Some of the other companies taking up the trend for minimalist branding have also looked to earlier iterations of their logos for inspiration. Kodak has replaced its logo for a version similar to ...

And it goes against the recent trend of minimalist logos with little-to-no identity. Pepsi unveiled a new logo on Tuesday ... might be most apparent in style choices, but now it looks like ...

He described the logo as “minimalist art deco,” and updated ... as marketers soured on Musk’s management style and mass firings at the company that gutted content moderation.

There’s a new serif in town. Daniel Lee’s stint as creative director at Burberry has begun in earnest after the British brand unveiled a series of campaign images featuring new brand ...

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and ...

The logos that represent clean, and minimalist design are easier to recognize and recall," she told Newsweek. While the "Olympic mascots symbolize the values and culture of the host country ...

He began by tackling the Miramax logo first choosing a looping animation style with a blue background and yellow letters. Carlson used the film’s color palette for inspiration as well as trying ...