Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

Social media giant Meta Platforms is introducing Threads video ads Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

The Opportunity Score, which appears as a numeric value between 0 and 100, provides advertisers with a quick overview of how ...

To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads.

With Meta automatically consolidating your ad structure, it’s your creative strategy that will make or break your success. To optimise your performance on Meta, you need to have a range of ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After refining it over the past few months ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Search Engine Land » PPC » How to expand from Meta Ads into Google Ads Chat with SearchBot Please note that your conversations will be recorded. Brands that have built success on Meta’s ad ...

As far as ads are concerned, "the only area of weakness" for META was spending by China-based marketers, according to Thill. The Analyst Is Upbeat on META's Llama AI Tool "Llama is doing extremely ...