Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers.

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

All of a sudden, women contacting one of the biggest sources of information about abortion in Mexico through the encrypted ...

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its ...

Meta Platforms, Inc. (NASDAQ:META) is also investing in AI to further enhance its advertising capabilities. One example of ...

The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create ads and marketing assets, following announcements ...

In this edition of “Ask the Board,” we feature Caroline Volz, Director of Growth Marketing at Tuckernuck, an online retail ...