The book documents how Informatica did it all lickety-split ... In other words, we need to go deep into purpose and identity if we're going to ground our marketing and content strategy in something ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

The book offers a strategic, integrated approach and enables readers to plan and implement social marketing strategies with more impact and better coordination. The new edition is planned to appeal to ...