The book documents how Informatica did it all lickety-split ... In other words, we need to go deep into purpose and identity if we're going to ground our marketing and content strategy in something ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

The book offers a strategic, integrated approach and enables readers to plan and implement social marketing strategies with more impact and better coordination. The new edition is planned to appeal to ...

Please note that you will not find tactical advice for digital marketing success in these books. Digital marketing is a dynamic field and digital media platforms change almost on a weekly basis ...

The solution? Establish a straightforward system to track, measure, and optimize your marketing strategy so you can achieve reliable, repeatable success. One client I worked with ran a thriving ...

Conventional models of marketing and brand strategy continue to falter as digital disruption and consumer shifts redefine more traditional methods of marketing. With digital marketing now a core ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...