There are a lot of exciting emerging trends in the book publishing industry that are responsible for its consistent growth.

These books examine the travails of past peace talks. Many highlight the fateful consequences of reaching a bad deal. Anatomy ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

From Harvard Business Review editor Kevin Evers, the book details the 'business and creative decisions that have defined each phase of Swift's career' ...

From overcoming personal challenges to building global readerships, independent authors are redefining the publishing ...

Effective marketing strategies driven by data insights are now indispensable. Leveraging analytics provides a competitive edge as client expectations evolve. This paradigm shift in legal marketing ...

Publishing insightful articles, writing books and contributing to legal publications increases ... Now is the time to assess your current marketing strategy, implement new ideas and position your firm ...

Read about the pros and cons for each strategy to digital marketing. Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers ...

In “Little Bosses Everywhere,” Bridget Read looks at the enduring popularity of companies like Mary Kay and Amway for ...

While, previously, the Cybertruck's marketing strategy, portrayed the Cybertruck as a futuristic vehicle with images of other planets like Mars, according to the report. Business Insider also ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn’t using Jim Beam Black ...