The book documents how Informatica did it all lickety-split ... In other words, we need to go deep into purpose and identity if we're going to ground our marketing and content strategy in something ...

The book offers a strategic, integrated approach and enables readers to plan and implement social marketing strategies with more impact and better coordination. The new edition is planned to appeal to ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

A bestselling business book empowers and leaves them with the tools to transform their own lives or institutions. 4. Develop a winning marketing strategy. Books don’t sell themselves.

Digital is no longer a strategy purely for lead generation. It should be your approach for nearly all sales and marketing activity.