As restaurant and food business owners, that means we can trust that our customers are likely to visit us during seasonal ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Jennifer Hudson hosts The Jennifer Hudson Show. One of the show’s biggest strengths is its sharp, playful marketing. When announcing Kevin Hart as a guest, Hudson’s team didn’t just post a ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Adam Hanft is CEO of Hanft Ideas, which advises Fortune 500 companies on brand strategy. Elon Musk has been taking a chainsaw ...

MORE: Apple TV+ series is already being hailed as 'the best TV show' in years - and it isn't even out yet "With their power ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...