You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter subscribers, so you need a ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

In B2B marketing, there's a misconception that decisions ... Just as with any other strategy, you need to track key performance indicators to understand how your purpose-driven efforts are resonating ...

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and ...

State of B2B Pipeline Growth” survey found why top-performing marketing teams excel and the biggest challenges facing B2B marketers.