News

India's vibrant business landscape is home to a series of high-impact B2B events that bring together the brightest minds across industries, which continues to flourish as a global hub for ...
Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here’s the situation: Sales teams have long struggled to adapt their tools and techniques to today ...
The B2B telecommunications company (telco) arena is a complex ecosystem, a symphony of diverse services with intricate organizational structures and multifaceted client relationships. To truly ...
The Cannes Lions International Festival of Creativity has announced the debut of the first-ever LIONS B2B Summit, taking place on June 17 during this year's Festival. This exclusive half-day event ...
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...
When Deepankar Rustagi last raised money for OmniRetail in 2022, excitement was high for African startups addressing the supply chain and operational challenges in the fast-moving consumer goods ...
Think of it as a LinkedIn for B2B trade. The purchase of physical goods, such as lumber and electronic parts, by businesses, along with the credit agreements that support these purchases ...
Demand Gen Report (DGR): What are the distinct value drivers of email newsletters for B2B organizations? Jaina Mistry: Email newsletters are among the most powerful, yet underutilized, tools in a B2B ...
The UK’s largest supplier of public sector language services, Dals rebranded and appointed a new marketing director in the space of month in a bid to position the company beyond translations. Founded ...
More than half (52%) of B2B marketers in the UK admit they are making only limited progress towards their pipeline goals. New data suggests that late-funnel performance is where the most challenges ...
Virgin Media O2 and Daisy Group are to merge their complementary direct business-to-business operations into a single company serving the UK business communications and IT sector. The new company ...
As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.