In addition, Monster Brewing Company's The Beast has been named the Official Flavored Malt Beverage of Power Slap ... Highlights include Monster Energy brand exposure on the athletes' official ...

Quite a few Milwaukee-area beer gardens have already made their season debuts, others have their opening dates set and some ...

Loveland-based Root Shoot Spirits won with its flagship product, Root Shoot Whiskey, at the London Spirits Competition.

Safety Shot is building its brand at the intersection of functional health and innovation. Its flagship product, Sure Shot®, is positioned as the first patented beverage shown in human clinical ...

Wisconsin breweries New Glarus, Hinterland and Earth Rider all recently won awards at an international beer competition.

expanding its premium wine brands, and selling more non-alcoholic beverages -- but those efforts probably won't fully offset the pressures created by Trump's trade war. Both soda consumption and ...

When the Milwaukee Public Museum moves into its new building in 2027 it will also get a new name: the Nature & Culture Museum of Wisconsin. The name change, along with a new logo inspired by the ...

Cheers to a Mother’s Day week. There are plenty of beer-related events to take mom to and show her how much you care.

The Milwaukee Admirals know a thing or two about that. Now, the Lakeshore Chinooks are getting in on the act, trading out their fish-themed look for an ode to, well, the beer belly. On Wednesday ...