The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

The FDRA letter, dated April 29, was signed by 76 footwear companies, such as Deckers Brands, Capri Holdings, Under Armour and VF Corp. The trade group said that the industry already faces significant ...

The Bain Capital-led consortium that owns Accolade Wines says it will cull dozens of brands after merging it with Pernod Ricard’s wine business. The enlarged company has been named Vinarchy ...

Still producing its vehicles in Wolfsburg, the city where the brand's first-ever factory was constructed in 1938, the iconic German manufacturer has established its presence in many different ...

In exchange, Jeffs’ Brands is expected to receive up to a 90% equity interest in the Acquiror (on a fully diluted basis), calculated as of immediately following the closing and based on a ...

The global accounting consulting group PricewaterhouseCoopers (PwC) unveiled a new brand positioning and brand identity for the first time in 14 years. New logo announced by PwC. /Courtesy of ...

SpaceX sent another batch of Starlink satellites to orbit tonight (April 28), its second liftoff of the day. A Falcon 9 rocket carrying 23 Starlink broadband satellites — including 13 with ...

Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...

Finding the best affordable skin care brands for men can be tough work, but it's essential for maintaining a healthy grooming routine. The men's grooming market is booming, and to help you ...

Gareth Evans' uber-violent Netflix effort "Havoc" is the streaming service's movie of the moment. I can see why, on the surface: It features a popular leading man in Tom Hardy, and comes from the ...

For brands, it’s no longer about if they should advertise during IPL but how to maximise impact across a rapidly evolving media landscape. A recent Market Research Society of India (MRSI ...