Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

From Dall-E to Midjourney to ChatGPT, there were multiple ways to be delighted/surprised/terrified by the ways in which artificial intelligence could contribute to the creative conversation. The time ...

and the ad also makes use of “cutting edge AI”, according to Ajab Samrai, global CCO at Blitzworks, the agency that created the campaign. It’s an interesting signal of how machine learning might be ...

Although highly creative advertising improves consumer attention to advertisements for highly familiar brands, brand affect may sometimes suffer. If highly familiar brands do seek out highly creative ...