Aside from ethnic background, the age of consumers also influences the importance they attach to diversity in marketing. In the same study, 77% of Millennials indicated they were more likely to ...

As digital transformation accelerates across Africa, Ethiopia has emerged as a key player in the regional technology ...

In 2015, coffee farmer’s public outcry over low prices triggered presidential gazettement of the National Task Force on ...

It’s time for a shift. It’s time for intent to return to the centre of marketing. “Marketing is meant to move people – emotionally, mentally, or to action. If content isn’t doing that ...

Once fully operational, the wind farm in Ethiopia is expected to generate more than 300GWh of clean and sustainable energy ...

As graduation season nears, Habtamu Tiruneh, a fifth-year mechanical and industrial engineering student at Addis Ababa University (AAU) in Ethiopia, is ...

As video becomes a more prominent part of the marketing mix, video analytics will become extremely important—and extremely valuable. Modern video marketing platforms now offer the ability to track ...

As the continent marks Africa Month in May, focus falls on the African narrative, and the need to tell our story from our own ...

Hong Kong-based medical aesthetics specialty store Life Young Aesthetic has highlighted the importance of hyper ... diverse needs of their clientele." MARKETING-INTERACTIVE has reached out to ...

The agriculture sector is mainly characterized by the archaic mode of production and subsistence nature is the mainstay of the nation's economy. It created job opportunities for 80% of the labour ...

Wingu CEO Anthony Voscarides was named on the 2025 Capacity Power 100 list, recognising his leadership in advancing digital ...

Experts in the marketing industry have advised SMEs in Africa to incorporate a data-driven approach into their marketing and ...