The best mousses for wavy hair are a multitalented bunch. United in foaminess, these formulas do everything from prep and ...

Promising reviews: " I wish I had known about this sooner! I had minimal hopes for this to clear up my purple under-eye ...

It’s no secret that PureWow readers and editors (myself included) are obsessed with White Lotus. Aside from dissecting the ...

Who says you have to drop serious cash to glow up? Every one of these beauty faves rings in under $20. View Entire Post › ...

Finding the perfect hairstyle in your 60s is all about embracing your confidence and celebrating your unique beauty. Whether you lean towards curly locks, sleek bobs, or playful pixies, there’s a ...

Styling mousse is one of those products that can amplify any curl formation and hair routine,” says celebrity hair stylist ...

We chatted with a few of the industry's top hair pros to uncover the prettiest hair color ideas for summer ... for softness and dimension." Mocha mousse is a "creamy, dimensional brunette [that ...

I adore being a redhead because I naturally standout—hello, it’s the rarest hair color in the world!—but TikTok proved there’s a way for gingers to shine even brighter, and it’s all ...

On a warm spring day in Berlin, I walked into the industrial Motorwerk venue to experience what is essentially the Coachella of hair. I was immediately immersed in the beauty category: There were ...

What was even more exciting to see is that it’s almost confirmed that this auburn hair color has become her signature color. From her knotless braids to her blowout, she’s continued to have ...