News

Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand
The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
Max Going Back To HBO Sparks Social Media Meme Fest
Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
No Film School on MSN2d
In a Stunning Move, Max is Calling Itself HBO Again
In the last few years, the streaming wars have brought us a ton of apps with goofy names that either caught on and lasted or ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Max changes mind on HBO rebrand
HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...