The fact that we’ll never be able to measure the revenue lost from an ineffective go-to-market strategy doesn’t mean this risk can’t be managed. Most companies measure the revenue generated ...

And so getting to market with anything autonomous becomes an executive nightmare: either shoot for the moon and possibly go bankrupt like ... So part of the greater strategy is learning those ...

A strategy road map enables marketing operations to go beyond metrics and dashboards to serving as a key player within the marketing function. The strategy road map enables marketing operations to ...

Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

Once you’ve decided to develop a new product, you will need to begin thinking about your go-to-market strategy and how you will launch it. Want better results? Question your way to a stronger launch.

The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.