PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beauty brand Laura Geller offers the best make-up for mature skin. Whether it’s a hydrating primer for seamless application ...

Editors aren’t the only ones hooked; “Outer Banks” star Madelyn Cline called it a “miracle” in a recent sponsored video, ...

As more brands focus on efficacy and safety in skin of color, the product benefits are multiplying. We explore this long-overdue development.

Congratulations, the big day is here! With this step starts your day-of glam, and Bhatty recommends beginning with hair. "I ...

Memorial Day is a time to honor those who served and sacrificed for this country. But as veterans who dedicated our lives to ...

In recent years, tanning lost some of its luster. But like red meat and low-rise jeans, tanning is back (or maybe it never ...

"This is a stunning sunscreen formula available in 15 shades—one of my favorite new launches of the year," says Katie Intner, ...

Ahead, meet the boundary breakers of Bustle’s 2025 Beauty Icon Awards.

A woman moved to the island with her two children during the pandemic, and then stayed, settling into the community of ...

Bella Hadid attended Cannes Film Festival in Cannes, France with a blonde hair look crafted by Jacon Schwartz, Schwarzkopf Professional U.S. Hair Color Trend Ambassador. The model also shared her ...