The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

From global audit hubs to brand-building challenges, experts map India's journey toward creating Big Four alternatives.

IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth.

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.

Missed opportunities in succession planning are highlighted in a bracing report from EY as AI and client expectations reshape ...