The low-key sports fan look is having a moment on the streets, too. Just last night, Rihanna stepped out in a jersey that ...

UCLA's history of carving out licensing and other fundraising deals to support student operations has hindered the athletic ...

In both the UK and Ireland, the regulations around football betting sponsorship are changing which will affect the current partnership between the sponsors and their football clubs. These partnerships ...

Visit Detroit is now a front-of-shirt sponsor for Juventus, a professional football club based in Turin, Italy.

Juventus have announced an agreement with Jeep and VisitDetroit as their new front-of-shirt partners from 2025-26 and until ...

It took Peter Moore about 30 minutes at a Xerox machine in 1993 to create the most iconic piece of design in American soccer ...

Discover the fascinating stories behind Mexican soccer teams' iconic colors — including Atlas' surprising English boarding ...

The Sweden international's contract with Sporting contains a €100m (£84.6m) release clause, but Sporting are expected to be open to offers closer to the €70m (£59.2m) mark as a token of thanks for his ...

Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship ...

OpenAI is reversing course and said Monday its nonprofit will continue to control the business that makes ChatGPT and other artificial intelligence products.