Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

The very first villain that James Bond ever fought was the unscrupulous gambler known as Le Chiffre. And, although that first ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

An example is GRIN’s Creator Shops feature ... Influencer marketing pros are using AI to make things easier. Running an influencer campaign is challenging because there are so many moving parts. There ...

Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and ...

Influencer Sam Guggenheimer, who boasts hundreds of thousands of online followers, is urging people to protect their ...

In a world where scrolling is second nature, influencers have become the bridge between brands and their audiences. Whether ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

In this work, we present an agent-based model (ABM) that can simulate the dynamics of influencer advertising campaigns in a variety of scenarios and can help discover the best influencer marketing ...