Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

The very first villain that James Bond ever fought was the unscrupulous gambler known as Le Chiffre. And, although that first ...

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

An example is GRIN’s Creator Shops feature ... Influencer marketing pros are using AI to make things easier. Running an influencer campaign is challenging because there are so many moving parts. There ...

The numbers. Most Shopify founders are missing the biggest ROI in influencer marketing—automated campaigns with hundreds of micro influencers, not a handful of “macro” names. According to the full ...

Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and ...