Erum Ali is oh-so excited. Come Pongal, and her name will appear in the impressive line-up of credits in director Selvaraghavan's much-awaited magnum opus “Aayirathil Oruvan.” In her first ...

Costuming is an art; only few can claim mastery of. But the elegant Erum Ali has made a statement with her ‘looks’ on Karthi, Reema, Andrea and Parthiban for the film Aayirathil Oruvan.

It's not just about clothes. We coordinate jewellery and accessories such as footwear and handbag too to create a complete look," says designer Erum Ali at the launch. "Today's bride is highly ...

Erum Ali is an independent and vibrant woman who is challenging the stereotypes that often associated with a Muslim Pakistani woman. Independent news and stories connecting you to life in ...

Reema has got special costumes made by Chennai-based designer Erum Ali, as she plays the role of a princess. Director Selvaraghavan, who has worked in movies such as 7G Rainbow Colony and Kaadhal ...

Chennai’s fashionistas had a field day when the city’s top three designers - Erum Ali, Rehane and Vivek Karunakaran - came together to showcase their work on a common platform. Chennai’s ...