Intelligent products were on full display during the game, but they all took different approaches in marketing.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

The AI Super Bowl, with multiple tech giants clamoring to advertise advanced chatbots, already had its first big fumble, ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital ...

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.