Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management ...

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

While 2024 saw the start of some significant changes in the search advertising ... Officer for Successive Digital, points out that one thing to keep in mind is that Google is still totally ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a media format in Bengaluru - Digital Bus ...